Our Mission

Setting the Standard for Family-Friendly Products

The Best For Kids Awards® is an internationally recognized program that evaluates products and services created for children, families, and educators. Our mission is to help parents and educators make informed choices about which media, products, and services are best for their families.

Each submission is evaluated by an independent panel that includes parents, educators, librarians, children, and industry experts. Our evaluation criteria spans production quality, design, educational value, entertainment value, originality, appeal, and cost.

10,000+

Products Evaluated

50+

Countries

18+

Years of Trust

1M+

Families Served

Our Values

What We Stand For

Trust & Integrity

We maintain the highest standards of integrity in every evaluation we conduct.

Family First

Families are at the heart of everything we do. Their safety and happiness guide our mission.

Global Impact

Our award seal is recognized worldwide, helping families across the globe find quality products.

Empowering Parents

We help parents and educators make confident, informed decisions for their families.