Frequently Asked Questions

Everything you need to know about Best For Kids Awards, the evaluation process, and more.

 
 
What is the Mom's Choice Awards?
The Mom’s Choice Awards (MCA) is an internationally recognized program that evaluates products and services created for children, families, and educators. Our mission is to help parents and educators make informed choices by identifying the best in family-friendly media, products, and services.
Each submission is evaluated by an independent panel that includes parents, educators, librarians, children, and industry experts. Our evaluation criteria spans production quality, design, educational value, entertainment value, originality, appeal, and cost.
We accept books, toys, apps, games, websites, audio/video products, educational materials, baby/maternity products, health/wellness products, and more. If your product or service is family-friendly, we’d love to review it.
We offer three award designations: Gold (the highest honor, representing the best of the best), Silver (excellent products that demonstrate high quality), and Honoring Excellence (products that meet our standards of quality and appeal).
The evaluation process typically takes 4-6 weeks from the time we receive your complete submission. During peak seasons, it may take slightly longer. We’ll keep you informed throughout the process.
Application fees vary depending on the type and category of your submission. Please visit our Apply page or contact us for current pricing. We believe our fees are competitive and reflect the value of the thorough evaluation process.
Yes! Award recipients are licensed to use the Mom’s Choice Awards seal on their products, marketing materials, and websites. The seal is a powerful trust signal that helps families identify quality products.
You can browse our award winners on our website, subscribe to our newsletter for weekly roundups, or look for the MCA seal when shopping online or in stores. We also feature winners on our blog and social media channels.
Absolutely. Since 2006, we’ve been a trusted authority in evaluating family-friendly products. Our evaluation panels include real parents, educators, and industry experts. We’re recognized by retailers, media outlets, and millions of families worldwide.
Subscribe to our ‘Mom Knows Best’ newsletter for weekly roundups, follow us on social media, and visit our blog regularly for interviews, giveaways, and product spotlights.
What is the Mom's Choice Awards?
The Mom’s Choice Awards (MCA) is an internationally recognized program that evaluates products and services created for children, families, and educators. Our mission is to help parents and educators make informed choices by identifying the best in family-friendly media, products, and services.
Absolutely. Since 2006, we’ve been a trusted authority in evaluating family-friendly products. Our evaluation panels include real parents, educators, and industry experts. We’re recognized by retailers, media outlets, and millions of families worldwide.
How can I find award-winning products?
You can browse our award winners on our website, subscribe to our newsletter for weekly roundups, or look for the MCA seal when shopping online or in stores. We also feature winners on our blog and social media channels.
Subscribe to our ‘Mom Knows Best’ newsletter for weekly roundups, follow us on social media, and visit our blog regularly for interviews, giveaways, and product spotlights.
What types of products can be submitted?
We accept books, toys, apps, games, websites, audio/video products, educational materials, baby/maternity products, health/wellness products, and more. If your product or service is family-friendly, we’d love to review it.
The evaluation process typically takes 4-6 weeks from the time we receive your complete submission. During peak seasons, it may take slightly longer. We’ll keep you informed throughout the process.
Application fees vary depending on the type and category of your submission. Please visit our Apply page or contact us for current pricing. We believe our fees are competitive and reflect the value of the thorough evaluation process.
How are products evaluated?
Each submission is evaluated by an independent panel that includes parents, educators, librarians, children, and industry experts. Our evaluation criteria spans production quality, design, educational value, entertainment value, originality, appeal, and cost.
We offer three award designations: Gold (the highest honor, representing the best of the best), Silver (excellent products that demonstrate high quality), and Honoring Excellence (products that meet our standards of quality and appeal).
Yes! Award recipients are licensed to use the Mom’s Choice Awards seal on their products, marketing materials, and websites. The seal is a powerful trust signal that helps families identify quality products.

Still have questions?

We’re here to help! Reach out to our team.